Every business, no matter how large or small, goes through three fundamental phases before it can serve its first customer. Understanding these phases – and which one you are in right now – is the most important starting point on your entrepreneurial journey.

This book focuses on Step 1: Planning – and specifically on the first and most critical task within planning: Idea Selection. The right idea, matched to your skills, capital, and community, is the foundation of every business that survives. the Business Ideas are organized from Very Low Capital to High Capital within each category. Follow the ladder from your current entry point upward as your resources and experience grow. This book covers 17 categories (103 ideas) and 12 specialized sections (60 ideas) for a total of 163 business ideas.

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